ELYA is a Mumbai-based women's fashion brand founded by Simran Kandhari. Created from her personal journey as a textile chemist, working professional, wife, and mother, the brand was built to solve a common challenge faced by women—finding clothing that is stylish, comfortable, practical, and sustainable for everyday life.
The brand focuses on creating thoughtfully designed apparel that complements diverse body types while combining timeless aesthetics with contemporary fashion. Every collection is inspired by nature and crafted using carefully selected fabrics with an emphasis on comfort, quality, and ethical practices. ELYA aims to empower women through clothing that enhances confidence without compromising on functionality or sustainability.